Portfolio

Summary

As a consultant, digital project manager, digital producer, and product manager, I've delivered over 250 digital projects since 2006.

Below are key points of standout projects during the past ten years:

Creative

  • Branding and visual design for mobile apps through to responsive websites.
  • Content calendars, copywriting and content strategy.

User Experience

  • User Experience (UX) e-commerce website and marketing website design with customers, usability and search engine optimization in mind.
  • Product detail page optimization.
  • Checkout flow optimization.
  • User testing of the above using paper prototypes, clickable prototypes and beta software.

Technology/Development

  • DevOps, version control, release management, infrastructure, disaster recovery, search, continous integration, automated testing and quality assurance processes.

Cloud Architecture

  • Amazon Web Services: VPC, DNS management, automation, high availability, monitoring and disaster recovery.
  • Microsoft Azure, Heroku, Engine Yard.
  • Adobe Experience Manager (AEM, formerly Adobe CQ5), Adobe Marketing Cloud.
  • SAP hybris and Endeca.
  • Jenkins, Puppet, and Chef.

Mobile

  • Native Android and native iOS app development.
  • Mobile first web applications.
  • Authored copy and metadata for App Store releases and product detail pages. Responded to App Reviews, provided feedback and carried out continuous App Store Optimization (ASO).
  • Used a suite of tools to track app downloads, ranking, and popularity.
  • Mobile software development using Objective-C, Swift, Java (native), Node.js, Ember.js and React.js (Apache Cordova).
  • Integrations with social RESTful APIs (Facebook, Twitter, Google Maps).
  • Automated unit tests; functional and quality assurance testing.

Platforms

  • Open-source LAMP stack CMSs: Drupal, WordPress.
  • Delivered .NET-based projects using a combination of EPiServer, RelatePlus and Umbraco CMS.
  • Redis, MongoDB, SQL Server, MySQL, and PostgreSQL databases.

Analytics

  • Implementation of Google Analytics, Google Tag Management including tagging strategies
  • Implementation of Adobe Analytics and tagging strategies
  • Set up and testing of analytics, funnel analysis, the daily active user (DAU) and monthly active user (MAU) metrics. Implementation of AARRR framework for startup analytics.
  • Multivariate testing, A/B testing and CRO.

Digital Strategy

  • Led digital strategy projects delivering digital playbook and go to market strategies.

Digital Marketing

  • Set up campaigns and ran the constant optimization of Facebook Advertising, AdMob Advertising.
  • Marketing and transactional email: including HTML email design, build, testing, optimization, deliverability, and reporting.
  • Delivery of a fundraising website and social media platform.
  • Designed and build of multiple niche vertical WordPress-powered websites (MFA) with AdSense and affiliate marketing links.

Teams

  • Experience with small to large-sized projects leveraging blended onshore/offshore development and quality assurance teams. Successfully used hybrid teams to meet project timelines and cost effectiveness.

Training

  • Co-authored training packages for digital project management training classes.
  • Provided bespoke digital consulting, project management skills training and digital project management mentorship.

Ecommerce

  • Amazon product data feeds and e-commerce functionality
    • Loading of new and modified product inventories including ASIN, UPC and SKU data.
    • Optimization of Amazon store and products for search.
    • Copywriting and optimization for a complete, detailed, persuasive content for a large number of products.
    • Design and build of Amazon A+ Enhanced Marketing Content (A+ EMC) detail pages.
    • Amazon Vendor Central management.
    • Amazon Seller Central management.
  • Implementation of software solutions for
  • Data modeling of legacy PIMs, retailer information.
  • Worked with 'big-box' retailers include Walmart, Peapod and Target.
  • Partnered with @WalmartLabs.

Contact me

My full resume is available on request for genuine employment inquiries only. You can find my details on LinkedIn.

For project, training, mentoring, consulting and other business-related opportunities, please reach out to me via my contact page.