Martin is a goal-oriented IT executive with creative experience, marketing skills, and the ability to direct technical solutions from inception through to execution, with the ability to leverage multiple technologies and platforms.

Martin is proficient at bridging the gap between business partners, IT professionals and creating high-performing teams across multiple engagements and diverse sectors such as pharmaceuticals, financial services, automotive, consumer packaged goods (CPG), media & entertainment, retail, non-profit and telecommunications.

He has over ten years of experience delivering hundreds of successful marketing technology solutions for agencies, consumer brands, SMEs, and startups. He also has nine years of engineering experience developing web applications using Python, JavaScript, Ruby, Microsoft .NET and Java.


In addition to a number of other certifications, fundamental qualifications include Certified Scrum Product Owner® (CSPO), Certified ScrumMaster® (CSM) and PRINCE2 Practitioner.

Career Highlights

Below are a number of key career highlights from Martin’s resume.

Gathered and analyzed data to advise clients on the use of emerging solutions, including Mobility, Analytics, and Automation, to add business value through strategic investments in content management systems, Customer Relationship Management (CRM), iOS, Android, mobile web, and other platforms;


Drafted business requirements and designing functional and technical documents for technology systems, including e-commerce, iOS, and Digital Asset Management (DAM), using User Experience and Project Management tools to create transformational solutions, including global e-commerce platforms capable of handling multiple currencies and geographies, and mobile platforms capable of integrating front-end customer experience with operations.

Digital platforms

Designed IT infrastructure architectures, platforms, operating models, master data management strategies, and application rationalization approaches, using Enterprise Architecture to increase operational efficiency and provide visibility into cost data and quicker access to latest sales data and business partners’ and franchisees’ information, and recommending the use of software tools and development platforms for implementation, including SAP ERP, SalesForce, and HTML5.

Defining target operating models, data flow, and business context diagrams, and governance and team structures for IT organizations to reduce financial and operational risks.

Agile methodologies

Developing project plans and RACI matrices during the execution of global IT integration and transformation projects, and managing the development of software using SDLC processes, including Waterfall, hybrid, Agile, test-driven development (TDD) and Rapid Prototyping.

Tracking functional and technical system defects while integrating systems and databases, and developing learning and content management solutions based on Microsoft SharePoint and Adobe AEM/CQ platforms; and translating business capabilities into enterprise software package modules, including SAP ERP, SharePoint, SalesForce, and native iOS/Android mobile apps, to create enterprise software solutions.

Disruptive innovation

Whole industries have been disrupted and transformed in recent years by digital technology. As an IT consulting professional, Martin’s been able to help businesses realize the value they can gain from their IT investments — supporting strategy and being a key growth driver.

Leading high-performing teams, he has delivered exceptional service — providing advice on how technology enablement, digital transformation and enterprise intelligence contribute to performance improvement, as well as how IT can act as multiplying effect during major program transformations.

As organizations look to leverage the advantage IT offers, Martin can work with you to maximize the breadth of his consultancy and analytical skills that your business relies on in today’s environment.


Contact Martin for product, project, training, mentoring opportunities, and business partnerships.