I am a goal-oriented IT executive with creative experience, marketing skills, and the ability to direct technical solutions from inception through to execution, with the ability to leverage multiple technologies and platforms.

I am proficient at bridging the gap between business partners, IT professionals and creating high-performing teams across multiple engagements and diverse sectors such as pharmaceuticals, financial services, automotive, consumer packaged goods (CPG), media & entertainment, retail, non-profit and telecommunications.

I have over eleven years' of experience delivering hundreds of successful marketing technology solutions for agencies, consumer brands, SMEs, and startups.

I also have nine years' of engineering experience developing web applications using Python, JavaScript, Ruby, Microsoft .NET and Java.


In addition to a host of professional qualifications, I hold fundamental certifications including Scaled Agile Framework® (SAFe®) Advanced Scrum Master, Certified Scrum Product Owner® (CSPO), Certified ScrumMaster® (CSM) and PRINCE2 Practitioner.

Career Highlights

Below are a number of key career highlights from my resume.

Fortune 10 automotive company

Gathered and analyzed data to advise clients on the use of emerging solutions, including Mobility, Analytics, and Automation, to add business value through strategic investments in content management systems, Customer Relationship Management (CRM), iOS, Android, mobile web, and other platforms;

Global life sciences company

Authored business requirements and designed functional and technical recommendation documents for a transformative platform, including Content Management System (CMS), and Digital Asset Management (DAM).

Commerce client

Authored business requirements and designing functional and technical documents for technology systems, including e-commerce, iOS, and Digital Asset Management (DAM), using User Experience and Project Management tools to create transformational solutions, including global e-commerce platforms capable of handling multiple currencies and geographies, and mobile platforms capable of integrating front-end customer experience with operations.

Social Media platform

Acted as the Product Manager and Technical Project Manager for a social media startup. Conceptualized the roadmap and executed plans for the go-to-market strategy for an API and Cloud platform. Responsible for business analysis, user experience, software development, marketing, copywriting and growth. Managed teams of native iOS, Android, and JavaScript/NoSQL platform developers.

Real-Time Web Application

Performed as the Senior Project Manager for a digital agency contracted to a Market Research and Polling Data Company. Coordinated an Extreme Programming-driven (XP) team consisting of two pairs of Ruby on Rails developers to build a bespoke web platform combining social data channels (SMS, Twitter, email) to power a real-time leaderboard dashboard of sentiment associated with popular topics of the day. Delivered a fully-functional Minimal Viable Product (MVP) within four weeks using an aggressive Sprint lifecycle.

Digital Asset Management (DAM) system

Acted as a Project Manager and Engagement Partner to a global beverages holding company. Assisted with the deployment of a bespoke DAM platform and training to marketing teams. The solution delivered improved efficiencies in brand asset management while reducing the cost of publishing and maintenance. Chaired white-board sessions with Business Units to identify, gather and prioritize requirements. Prepared the product roadmap and Functional Specification Document and implemented a project management strategy within the client teams to foster a unified approach.

E-commerce Enablement

Performed as a Senior Project Manager for a digital agency. Helped a major Consumer Packaged Goods (CPG) client to enable e-commerce functionality to a high-trafficked recipe website as part of a digital strategy program. Provided tactical support in the form of A/B testing, analytics/data science and integration with ratings and reviews platform.

E-commerce User Experience/Visual Design

Performed as a Senior Project Manager for a digital agency. Assisted in the prototyping, user testing, optimization and wireframing of the shopping cart and checkout flow for the e-commerce website of a major high street clothing and apparel brand. Engaged a multi-disciplinary team to provide re-branded US templates for EU markets.

Digital platforms

Designed IT infrastructure architectures, platforms, operating models, master data management strategies, and application rationalization approaches, using Enterprise Architecture to increase operational efficiency and provide visibility into cost data and quicker access to latest sales data and business partners’ and franchisees’ information, and recommending the use of software tools and development platforms for implementation, including SAP ERP, SalesForce, and HTML5.

Defining target operating models, data flow, and business context diagrams, and governance and team structures for IT organizations to reduce financial and operational risks.

Agile methodologies

Developing project plans and RACI matrices during the execution of global IT integration and transformation projects, and managing the development of software using SDLC processes, including Waterfall, hybrid, Agile, test-driven development (TDD) and Rapid Prototyping.

Tracking functional and technical system defects while integrating systems and databases, and developing learning and content management solutions based on Microsoft SharePoint and Adobe AEM/CQ platforms; and translating business capabilities into enterprise software package modules, including SAP ERP, SharePoint, SalesForce, and native iOS/Android mobile apps, to create enterprise software solutions.


Contact Martin for product owner, project management, Agile training, mentoring opportunities, and other partnerships.